Understanding Communication in a Globalised World

LCBS5041 Understanding Communication in a Globalised World
Assignment November 2019
Assignment brief
1. Identify a topic covered in the module that you find interesting, then narrow down your focus to a specific question you’d like to explore within the topic area.
· In the module, i choose“Multilingual and multicultural societies: language and identity” you can get more information in PPT


2. Present a review of relevant literature on the topic, discussing what other researchers and writers have found in relation to your question.
3. Interview someone (preferably from another culture) about their experiences in relation to your question. I want to interview someone who come from India and Singapore. The way of interview is questionnaire interview in paper. Online Survey? This interview need a evidence(data.full Survey Question and Answer), can you separate to sent it to me?
4. Analyse and discuss your interview findings in relation to the literature reviewed in 2.
5. Present some conclusions and implications of your findings for business practice.
Note: we are looking for evidence that you have read and understood a good range of the essential course readings provided, as well as demonstrated understanding of the content of lectures and discussions in class.
Submission deadlines
1. 1-page proposal outlining:
What is your topic area? What is the specific question you want to explore? What have you read so far on the topic? (3-5 key reference sources that you have found relevant to your question). Who do you plan to interview?
To be presented in class for discussion and feedback in Week 2 of lectures.
The purpose of the presentation is to provide support and feedback on your topic and approach. Assignments that have not been presented and approved will risk not meeting a passing grade.
Suggested outline for the assignment:
Title page, including
· Module code and module name
· Your name and P number
· Title of your report
Introduction, in which you present
· the topic area
· your specific focus and question
· explaining its relevance (why is this a useful or interesting question to explore?)
Literature review


· identify relevant concepts and theories related to your investigation
· critically evaluate theories and previous findings
· demonstrate clearly their relevance to your question
Interview analysis and discussion of findings
· present a summary of your findings (you may want to provide additional data in an appendix)
· Interpret and discuss your findings in relation to the literature and theories reviewed in the literature review
· Very briefly summarise the main conclusions
· In more detail, explain their relevance to, and implications for, intercultural communication in the world of business
Reference list
· Harvard referencing style, alphabetic order
· The transcript of your interview(s) should be given here
Word count
3,000 words + 10% (excludes title page, reference list, and appendices)
Any standard, easily legible, font can be used.
Line spacing at least 1.5
Marking criteria
A separate copy of the feedback sheet is provided below, showing a breakdown of the criteria that will be used in marking your assignment.
LCBS5041 Understanding Communication in a Globalised World
Semester 1
Marked by:
Note: this mark is provisional and subject to adjustment by examiners in accordance with the university’s assessment procedures.
Marking Criteria:

1 Use of literature and mastery of content

2 Ability to inter-relate and critically evaluate sources

3 Application of theory to intercultural communication issues

4 Coherence of the assignment

5 Accurate referencing and quality of writing

Please note that Criteria 1-3 are weighted more heavily than Criteria 4 and 5 in the marking.


Each marking criterion below has been broken up into key elements. Feedback on your essay with regard to each of each of these is given as follows:
Excellent: E Good: G Satisfactory: S Poor: P Very poor: VP
1. Use of literature and mastery of content


Refers to a range of literature relevant to the topic

Uses the literature, with appropriate acknowledgement, to support points/claims made

Shows understanding of key terms, theories and issues covered in the module

Shows a reasonable balance between breadth and depth of discussions

2. Ability to inter-relate and critically evaluate sources


Summarises sources accurately and appropriately

Provides a critical evaluation and analysis of materials read

Evaluates claims made in the literature in relation to intercultural communication issues

Shows ability to integrate and inter-relate material from different sources in relation to points in the discussion

3. Application of theory to intercultural communication issues


Identifies and explains a relevant question to explore

Connection between the question and theory/research findings is well thought through and expressed

Clearly demonstrates the relevance of interview data, showing how it sheds light on the question being investigated

Shows clear and thoughtful links between theory, interview data and implications

4. Coherence of the assignment


Clearly structured with a hierarchy of sections and paragraphs

Shows sound, well supported argumentation

Creates well-connected logical flow

Provides justified conclusions with independent analysis

5. Accurate referencing and quality of writing


Organisation, including headings, paragraphing, tables, appendices (if relevant).

Correct citation conventions are used for citing within-text and in bibliography

Writing style is fluent, clear, using academic register

Accurate spelling, grammar and punctuation

Additional comments

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